XIPAX-blog – Daily impressions from the world of advertising

XIPAX – Ads of the week

26 August 2010 0 comments user roland stadler category XIPAX - Ads of the week

Here are the XIPAX – Ads of the week!

The TV-spot of the week for the Worldwide Short Film Festival will make you say ‘Ouch’! To see the smallest balloons of the world, take a look in the Media-Group OUTDOOR. In the Media-Group INTERACTIVE you will find an awesome banner for BMW promoting the Park Distance Control. Turn on your speakers while watching the campaign. To see what it’s like when it rains flowers, view the campaign in the Media-Group INTEGRATED. It’s a campaign for T-Mobile.

XIPAX has a Facebook-Site! Click here to become a fan.

Have fun watching the works! Yours XIPAX – Team.

FILM:

Band-Aid
doug and serge
Worldwide Short Film Festival
Canada

RADIO:

Tomato, Radish, Chili
Y&R Germany
Wuesthof Kitchen Knives
Germany

PRESS:

Breathe Easy
Ogilvy & Mather
Concern India
India

OUTDOOR:

The world’s smallest balloon
Ogilvy & Mather
Reed Messe Wien GmbH
Austria

Click HERE to watch the GOLDEN DRUM Trailer!

DIRECT:

Help the Oma
Saatchi & Saatchi Germany
Diakonie Deutschland
Germany

INTERACTIVE:

BMW PDC BANNER
MAB
BMW
Czech Republic

INTEGRATED:

Rain of Flowers
Saatchi & Saatchi Germany
T-Mobile
Germany/Austria

MOBILE:

Who will date Elena?
Out There Media
Pepsi
Greece

XIPAX.com proudly presents ‘The classic ad of the week’ powered by ADSandBRANDS.com

ADSandBRANDS.com is the largest dual digital database of advertising and brands. Classic slogans and ads are just a click away at ADSandBRANDS. ALL of the ads have been scanned from the ORIGINAL media and are available in a high-resolution format. There are more than 22.000 classic ads from the last three centuries.

Today we present you a classic ad from Benson & Hedges, it was published in 1995.

Client: Benson & Hedges
Publishing date: 1995
Headline: Mother Earth smokes too.

Der GROHE Case

26 August 2010 0 comments user roland stadler category News

Für Europas größten Armaturenhersteller konzipieren und betreuen die Münchner webgurillas eine integrierte Onlinekampagne unter dem Motto „Gib mir einen Grund zu Duschen“. Diese besteht aus einer Kampagnen-Site sowie aus Word-of-Mouth-, Viral- und Social-Media-Marketing-
Maßnahmen.

Den Auftakt bildete ein Word-of-Mouth-Projekt, bei dem weltweit rund 2.000 „Duschbotschafter“gesucht wurden. Diese erhielten eine Duschbrause aus der GROHE Rainshower® Rainbow Collection. Auf den Facebook-Seiten “Duschen mit GROHE” und “Shower with GROHE” bewarben sich über 7000 Teilnehmer als Duschbotschafter. Die glücklichen Auserwählten berichten auf den Facebook-Seiten von ihren Erfahrungen und Duscherlebnissen. Insgesamt vereinen die beiden Facebook-Seiten fast 20.000 Fans.

Den nächsten Baustein bildete die Kampagnen-Site http://www.showerreasons.com, die am 14.Juni 2010 gelauncht wurde. User haben dort die Möglichkeit, ihren persönlichen Grund zu Duschen auf Fotos oder Videos festzuhalten und auf die Kampagnen-Site hochzuladen. Unter den Teilnehmern verlost GROHE jede Woche zehn Rainshower® Icon Duschbrausen sowie monatlich drei Apple iPads. Bisher wurden mehr als 750 Bilder bzw. Videos von Teilnehmern aus aller Welt
hochgeladen.

Um die Vernetzung zu komplettieren, wird die Aktion von drei Spots unterstützt, bei der sich Personen mit voller Hingabe schmutzig machen und einen neuen Grund für eine Dusche mit GROHE zu haben.

Ergänzend dürfen natürlich auch die Twitter-Accounts GROHE_Duschen (http://twitter.com/GROHE_Duschen) und GROHE_Showers (http://twitter.com/GROHE_Showers) nicht fehlen. Über die Social Media Plattformen Twitter und Facebook wird der direkte Dialog mit den Konsumenten
gesucht und von diesen auch begeistert angenommen.

Beide Seiten profitieren hier voneinander: Die Kunden erhalten auf unkompliziertem Wege Fachinformationen, nützliche Fakten Rund um das Thema Wasser und erste Hilfe bei Fragen zu Installation und Pflege von GROHE-Produkten. Auf der anderen Seite erhält GROHE wertvolles
Feedback, konkrete Verbesserungswünsche und ist allgemein näher dran am Kundenwunsch – ein wichtiger Wettbewerbsvorteil.

Die hohe Aktivität vor allem auf den Facebookseiten zeigt, dass auch ein eigentlich unspektakuläres Thema wie Duschen eine große Menge an Usern begeistern kann. Aufgrund des Erfolgs plant GROHE bereits eine Erweiterung der Social-Media-Aktivitäten, um den direkten Kontakt zum Kunden noch weiter auszubauen.

Sehen Sie hier einen Spot aus der Kampagne:

Title: Give Me A Reason To Shower: Soccer Shower I Agency: webguerillas I Client: GROHE I Country: Germany

XIPAX – Ads of the week

18 August 2010 0 comments user roland stadler category XIPAX - Ads of the week

Here are the XIPAX – Ads of the week!

Take a look at the Media-Group FILM to see, what life would be like without craftsmen. In the Media-Group PRESS there is a funny print-ad for a vegetarian restaurant. There is an awesome outdoor-campaign for the Europcar car rental, the audience in the cinema is involved in the campaign in a special way.

XIPAX has a Facebook-Site! Click here to become a fan.

Have fun watching the works! Yours XIPAX-Team.

FILM:

Life without craftsmen
Scholz & Friends
DHKT
Germany

RADIO:

Snow White
AlmapBBDO
Gatorade
Brazil

PRESS:

Buckteeth
Ruf Lanz, Zurich
Hiltl Vegetarian Restaurant
Switzerland

OUTDOOR:

Europcar "Real View Mirror"
Ogilvy Frankfurt
Europcar
Germany

Click HERE to watch the GOLDEN DRUM Trailer!

DIRECT:

The Contemporary Beauty Ideal
Ogilvy Frankfurt
ANAD
Germany

INTERACTIVE:

Group therapy 2009
Philipp und Keuntje
Vergiss Aids nicht e.V.
Germany

INTEGRATED:

Portfolio Night 2010
Gitam BBDO
Gitam BBDO
Israel

MOBILE:

The Sony Ericsson Fanwalk
Serviceplan, Hamburg
Sony Ericsson
Germany

XIPAX.com proudly presents ‘The classic ad of the week’ powered by ADSandBRANDS.com

Today we present you a classic ad from Peer, it was published in 1950.

Client: Peer
Publishing date: 1950

XIPAX – Ads of the week

26 July 2010 0 comments user roland stadler category XIPAX - Ads of the week

Here are the XIPAX – Ads of the week!

In the Media-Group FILM there is an outstanding cinema spot. The audience could influence the story with their mobile phones. There is a simple but awesome print-campaign for an insurance. Heineken had a great idea for Valentine’s day, the day beer drinkers are afraid of. They’ve created a beer gloss, so men and women could enjoy the day. Take a look in the Media-Group INTEGRATED.

XIPAX has a Facebook-Site! Click here to become a fan.

Have fun watching the works! Yours XIPAX-Team.

FILM:

Last Call
Jung von Matt AG
NBC
Germany

RADIO:

Doubt
Shalmor Avnon Amichay/Y&R Interactive
International AIDS Day
Israel

PRESS:

Paper Cut
Gitam BBDO
CLAL Insurance
Israel

OUTDOOR:

123fleurs.com Accidents
Callegari Berville Grey
123fleurs.com
France

DIRECT:

The Berg
Mila / Jakob Tiggers
Self Promotion
Germany

INTERACTIVE:

Je tue un ami.com / I kill a friend.com
BETC Euro RSCG
NBC
France

INTEGRATED:

Beer Gloss
JWT Italy
Heineken
Italy

MOBILE:

James Bond
Out There Media
Sony Pictures Entertainment
Austria

XIPAX.com proudly presents ‘The classic ad of the week’ powered by ADSandBRANDS.com

Today we present you a classic ad from Wildunger Helenenquelle, it was published in 1913.

Client: Wildunger Helenenquelle
Publishing date: 1913
Headline: An interesting comparison: Water-distribution 1912 over 2 million bottles illustrated in one bottle and the "Fürstliches Badehotel, Bad Wildungen" (which is a huge hotel).

XIPAX – Ads of the week

19 July 2010 0 comments user roland stadler category XIPAX - Ads of the week

Here are the XIPAX – Ads of the week!

We present you an amazing outdoor-campaign, which may shock you. In the Media-Group DIRECT there is a funny campaign for the new Bosch cooling technology, in a supermarket there were placed fresh pieces of meat from an age of a time long long ago. If you want to see the world’s first fly banner, take a look in the Media-Group INTEGRATED.

XIPAX has a Facebook-Site now! Click here to become a fan.

Have fun watching the works! Yours XIPAX-Team.

FILM:

Gears of War 3 "Ashes to Ashes"
agencytwofifteen
Epic Games – Gears of War 3
USA

RADIO:

It’s your call
Clemenger BBDO
Road Safety
New Zealand

PRESS:

The SPIEGEL Print campaign "Accurate Picture"
Jung von Matt AG
Spiegel
Germany

OUTDOOR:

Tied up
WIEN NORD
This Human World
Austria

DIRECT:

The Fresh Stone-Age-Meat-Promotion
DDB Berlin
Bosch
Germany

INTERACTIVE:

Nonja
Traktor Werbeagentur GmbH
Samsung
Austria

INTEGRATED:

Flyvertising – the world’s first fly banner.
Jung von Matt AG
Eichborn
Germany

MOBILE:

Heineken Mobile
Mobile Dreams Factory
Heineken
Spain

XIPAX.com proudly presents ‘The classic ad of the week’ powered by ADSandBRANDS.com

Today we present you a classic ad from PIZ BUIN, it was published in 1967.

Client: PIZ BUIN
Publishing date: 1967
Headline: Don’t get red, when the sun is kissing you.

The Winners of the ADC*E Awards 2010

13 July 2010 0 comments user roland stadler category News

On 10th July 2010 the winners were announced of the 19th Edition of ADC*E Awards. The jury, constisting of 51 advertising professionals from 19 different European countries, awarded 24 Gold winners and 1 Grand Prix winner.

The Grand Prix went to the agency JWT Italy.

Title: AYSWU? – Integrated
Agency: JWT Italy
Client: Heineken Italia

To get an overview of all winners, click here

Have fun watching the works! Your XIPAX-Team.

XIPAX – Ads of the week

8 July 2010 0 comments user roland stadler category XIPAX - Ads of the week

Here are the XIPAX – Ads of the week!

The TV-Spot of the week was made in Japan and presents the Toyota "Prius Hybrid Synergy Drive" . Do you like black humor? Listen to the Radiospot. In the Media-Group DIRECT there is an awesome campaign for security windows.

XIPAX has a Facebook-Site now! Click here to become a fan.

Have fun watching the works! Yours XIPAX-Team.

FILM:

Toyota "Prius Hybrid Synergy Drive"
Dentsu
Toyota
Japan

RADIO:

21st
Whybin TBWATequila
Adults Surviving Child Abuse
Australia

PRESS:

Lawyer’s robe
Publicis Brussels
Lawyers Without Borders
Belgium

OUTDOOR:

Homestyle
FSW
Heinz Ketchup
Germany

DIRECT:

The Burgled Letter
Demner, Merlicek & Bergmann
Actual Fenster AG
Austria

INTERACTIVE:

Webcam Banner
Demner, Merlicek & Bergmann
Tools at Work
Austria

INTEGRATED:

Why so serious?
42 Entertainment
Why so serious? The Dark Knight Reality Game
USA

MOBILE:

HodooVoodo
Visualizers
Cuberoom
Ukraine

XIPAX.com proudly presents ‘The classic ad of the week’ powered by ADSandBRANDS.com

Today we present you a classic ad from Tempo Handkerchiefs, it was published in 1968.

Client: Tempo Taschentücher
Publishing date: 1968
Headline: No chance for stuffed noses

The Undeliverable Letter

5 July 2010 0 comments user roland stadler category Ad of the day

Media agency Media 1 wanted new clients, therefore had to reach CEOs. Secretaries bin mailings but won’t open letters apparently sent by the CEO him/herself returned as undeliverable. So letters were sent to fake addressees. These undeliverables were returned to the alleged sender – the CEO whose name was put on the back of the envelope. The letter then explained how Media 1 can reach anyone. Result: 50 letters, 38 answers, 7 pitch invitations.

Title: Undeliverable Letter I Agency: Demner, Merlicek & Bergmann Client: Media 1 – Mediaplanung I Country: Austria

Your opinion is important to us!

30 June 2010 0 comments user roland stadler category News

We would like to have your opinion on the current situation in the international advertising industry and your views on the importance of online communication platforms. You are warmly invited to take part in our online poll.

Imagine that an online hub existed for the international advertising community where you could present your work and your organisation. You could then build up an international network of clients and service providers etc. You could get inspiration, contacts and information from such a portal but more importantly you could win new clients. Would such a portal interest you? To answer that question we require your help by taking part in this poll. Please take just a few minutes to fill in our online poll. Everyone’s opinion counts.

Your responses will naturally remain strictly confidential and there will be no possibility of making any connection with individual persons or companies.

>>> Access questionnaire <<<

Thank you very much for your time and support!

XIPAX – The ad community & Marketagent.com online reSEARCH

The Puke Kicker

29 June 2010 0 comments user roland stadler category Ad of the day

A Kicker is warbled by four girls until he pukes on the table. The Story behind. The consumer feels like the Kicker, if his provider warble him to price spiral all day long. Verivox is the clever and smart way to change the provider to a cheaper one. By the kicker rotates on the rod, we actually show the consumer, the screw by its provider by the price is rotated. In the end he has tired of this spiral and change the provider. With the help of Verivox.