XIPAX-blog – Daily impressions from the world of advertising

Am 28. April 2010 veranstaltete der Fachverband Aussenwerbung e.V. (FAW) zum nunmehr sechsten Mal seinen großen Branchen-Event, die PlakaDiva. An diesem Abend wurden die kreativsten Out-of-Home-Kampagnen des Jahres 2009 aus dem deutschprachigen Raum mit dem Award PlakaDiva2010 ausgezeichnet. Die Preise wurden vergeben für Beste Ambient Media, Beste Mediastrategie, Beste Verkehrsmittelwerbung, Bestes Plakat und Beste Kreativ-Idee.

Serviceplan Hamburg holte sich Gold in der Kategorie Beste Kreativ-Idee mit der UHU Retro Billboard Kampagne:

Titel: UHU Retro Billboard I Agentur: Serviceplan Hamburg I Auftraggeber: UHU GmbH & Co KG I Land: Deutschland

Alle Gewinnerarbeiten könnt ihr euch ab sofort HIER ansehen.

Wir gratulieren den Gewinnern und wünschen viel Spaß beim Ansehen der Arbeiten.
Euer XIPAX – Team.

Here are the XIPAX – Ads of the week!

In the Media-Group FILM there is the Call For Entries Campaign of the ADC*E Awards 2010, the ADC*E created an awesome short film. How do you promote Anti-Age products in the Radio? The Israelic agency "twentythree" shows us how. In the Media-Group OUTDOOR there is such a cute campaign, it shows some boys posing with their matchbox-cars. McCann Erickson Israel demonstrates how to create a campaign using only 500 $.

Have fun watching the works! Yours XIPAX – Team.

 

ADCE – Call for Entries 2010
S,C,P,F
ADCE Awards 2010
Spain

 
RADIO:

 

Biox anti age -  turn back the clock
twentythree
Biox Anti Age
Israel

PRESS:

 

Robbery
The Jupiter Drawing
Lucky Pet Supreme
South Africa

OUTDOOR:

 

Proud Boys
Grey Copenhagen
Mattel
Denmark

DIRECT:

 

Unconventional Business Card
Mizbala
Mizbala
Israel

INTERACTIVE:
 


Opticana – The $500 Campaign
McCann Erickson Israel
Opticana
Israel

INTEGRATED:



AAR – 2010
Ogilvy Washington
Freight Rail Work
USA



MOBILE:

 

Citroen – C4 Pallas
Mobtext Brazil
Citroen
Brazil

XIPAX.com proudly presents ‘The classic ad of the week’ powered by ADSandBRANDS.com

ADSandBRANDS.com is the largest dual digital database of advertising and brands. Classic slogans and ads are just a click away at ADSandBRANDS. ALL of the ads have been scanned from the ORIGINAL media and are available in a high-resolution format. There are more than 22.000 classic ads from the last three centuries.

Today we present you a classic ad from Mars, it was published in 1971.

Client: Mars
Publishing date: 1971
Headline: Mars brings back the spent energy.

 

This is the film for the Call for Entries Campaign of the ADC*E Awards 2010. The campaign started with an e-mailing campaign with the link of the microsite where the video was shown. The campaign continue with other applications in other media.

Title: ADCE – Call for Entries 2010 I Agency: S,C,P,F I Client: ADC*E I Country: Spain

You are what you drive, no mather how old (young) you are!

Title: Proud Boys I Agency: Grey  Copenhagen I Client: Mattel  Country: Denmark

What a sweet cat . . .

Title: Fussy cat I Agency: Y&R Indonesia I Client: Mera Cat Food I Country: Indonesia

The London agency SAPIENT NITRO has won the XIPAX AWARD 2010 powered by ADC*E with its campaign “Shoe Sniffer” for the client “Foot Locker”. View the winning campaign at http://xipax.com/xipax-award/

Title: Shoe Sniffer I Agency: Sapient Nitro I Client: Foot Locker I Country: Netherlands

The international XIPAX-Community created a short list of the top 10 works from more than 240 submissions. The board members of ADC*Europe (Art Directors Club of Europe), representing 18 different European countries, selected the winner from the ten best-rated campaigns.

Besides receiving the XIPAX AWARD powered by ADC*E, the winner of the XIPAX AWARD gets a FREE PARTICIPATION for the whole week at the Golden Drum Advertising Festival 2010 and two tickets for one day including the entrance to the award ceremony.

More than 240 works were uploaded to XIPAX.com from January 1st to April 9th, 2010. The entire XIPAX AWARD process took place online – preselection, Jury’s judging and presentation of the winner. Creative people around the world who submitted their works to XIPAX.com during the competition period were eligible to take part at the XIPAX AWARD.

There were 249 works submitted from 26 different countries. Germany and the United Arab Emirates took the lead in the number of submissions for the XIPAX AWARD, each with 31 entries, followed by Romania (28), Israel (27), Serbia (21) and Switzerland (21). Additional submissions came from Brazil, Greece, Portugal, USA, and other countries.

View the winning campaign and all entries at http://xipax.com/awards/11/

The XIPAX-Team and the ADC*E congratulate the winner and are looking forward to many more uploads from the international advertising industry.

Here are the XIPAX – Ads of the week!

The TV-Spot of the week is some kind of disgusting, but the USP of the promoted product is highlighted in an amusing way. View an awesome TV-campaign. The Outdoor-campaign promotes a hot ketchup, it’s that hot you could use it as a molotov-cocktail. Harley Davidson is trying to reach a younger target group: To see what Harley Davidson has done, take a look in the Media-Group INTERACTIVE.

Have fun watching the works! Yours XIPAX-Team.

 

Herencia
JWT San Juan
Cadbury Adams
Puerto Rico

 
RADIO:

 

Herlitz Highlighter The End
KNSK Werbeagentur
Herlitz Highlighter
Germany

PRESS:

 

Sink
Bauman Ber Rivnay Saatchi & Saatchi
Soper Pharm
Israel

OUTDOOR:

 

Spicy Ketchup
Euro RSCG Vienna
Saucen Teufel
Austria

DIRECT:

 

Your door is your face
Baumann Ber Rivnay Saatchi & Saatchi
Rav-Bariach
Israel

INTERACTIVE:
 


SORRY-CHART ON CHATROULETTE.COM
Sassenbach Advertising
Harley Davidson
Germany

INTEGRATED:



Sobreimposiciones
Pages BBDO
Tiendas La Sirena
Dominican Republic



MOBILE:

 

Clash of the Titans Smart Ad
kooaba
Warner Bros.
Switzerland

XIPAX.com proudly presents ‘The classic ad of the week’ powered by ADSandBRANDS.com

ADSandBRANDS.com is the largest dual digital database of advertising and brands. Classic slogans and ads are just a click away at ADSandBRANDS. ALL of the ads have been scanned from the ORIGINAL media and are available in a high-resolution format. There are more than 22.000 classic ads from the last three centuries.

Today we present you a classic ad from IKEA, it was published in 1980.

Client: IKEA
Publishing date: 1980
Headline: Everybody, who is sitting on our furniture, is smooth, even Mods, Punks, Popper and Rocker.

 

It’s an awareness campaign against skincancer. It seems it will be better for us to stay at home this summer

Title: Melanoma I Agency: Euro RSCG Vienna I Client: www.netdoktor.at  Country: Austria

You won’t find a Harley-Davidson owner on chatroulette. Why? Because he’s always on the road.

Title: SORRY-CHART ON CHATROULETTE.com I Agency: Sassenbach Advertising I Client: Harley-Davidson I Country: Germany

Der Dialog Marketing Preis 2009 ging an die besten Dialog-Kampagnen des Jahres in Österreich. Im Hinblick auf den Einreich-Rekord – es wurden 226 Arbeiten eingereicht – können sich die Gewinner sicher sein, wirklich zu den Besten zu gehören.

Gestern, am Donnerstag, den 15. April 2010, fand im Museumsquartier in Wien die Preisverleihung statt.

Insgesamt wurden 40 Arbeiten mit einem Columbus ausgezeichnet, vier Arbeiten mit einem Goldenen.

Die Agentur Traktor holte sich Gold für die Kampagne “Samsung Nonja” in der Kategorie WEB 2.0 . . .

Agentur: Traktor Werbeagentur GmbH
Auftraggeber: Samsung Electronics Austria

. . . 2 mal Gold bekam DRAFTFCB Partners für die Kampagnen “Amnesty Mailing Todesstrafe – Unterschrift” in der Kategorie SOCIAL . . .

Agentur: DRAFTFCB Partners
Auftraggeber: Amnesty International

. . . und für die Eigenkampagne “Buchhalter” in der Kategorie AGENTUR EIGENWERBUNG . . .

Agentur: DRAFTFCB Partners (Eigenwerbung)

. . . Wunderman Germany & Austria wurde ebenfalls für die Kampagne “Wo sind die Rentiere?” in der Kategorie DACH mit Gold ausgezeichnet.

Agentur: Wunderman Germany & Austria
Auftraggeber: Lufthansa

Alle Gewinnerarbeiten sind ab sofort auf www.xipax.com/awards zu sehen.

Wir gratulieren den Gewinnern und wünschen viel Spaß beim Ansehen der Arbeiten. Euer XIPAX-Team.