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Zurich’s being sold!

date22 July 2009 comments0 comments userroland stadler categoryNews

How do you familiarize the general public with such an abstract art form like Dadaism (a typeform of art and literature) ? The Swiss agency “Spillmann/Felser/Leo Burnett” knows how  to reach the public. It’s that simple: Just carry the central thought of Dadaism to the streets: ‘Everything is art’. Watch the full video of the campaign HERE.

By the way: In Cannes the campaign got Gold within the category ‘PR’.

Have fun watching the campaign!

everything_is_art

toi_toi_klo

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