XIPAX-blog – Daily impressions from the world of advertising

The London agency SAPIENT NITRO has won the XIPAX AWARD 2010 powered by ADC*E with its campaign “Shoe Sniffer” for the client “Foot Locker”. View the winning campaign at http://xipax.com/xipax-award/

Title: Shoe Sniffer I Agency: Sapient Nitro I Client: Foot Locker I Country: Netherlands

The international XIPAX-Community created a short list of the top 10 works from more than 240 submissions. The board members of ADC*Europe (Art Directors Club of Europe), representing 18 different European countries, selected the winner from the ten best-rated campaigns.

Besides receiving the XIPAX AWARD powered by ADC*E, the winner of the XIPAX AWARD gets a FREE PARTICIPATION for the whole week at the Golden Drum Advertising Festival 2010 and two tickets for one day including the entrance to the award ceremony.

More than 240 works were uploaded to XIPAX.com from January 1st to April 9th, 2010. The entire XIPAX AWARD process took place online – preselection, Jury’s judging and presentation of the winner. Creative people around the world who submitted their works to XIPAX.com during the competition period were eligible to take part at the XIPAX AWARD.

There were 249 works submitted from 26 different countries. Germany and the United Arab Emirates took the lead in the number of submissions for the XIPAX AWARD, each with 31 entries, followed by Romania (28), Israel (27), Serbia (21) and Switzerland (21). Additional submissions came from Brazil, Greece, Portugal, USA, and other countries.

View the winning campaign and all entries at http://xipax.com/awards/11/

The XIPAX-Team and the ADC*E congratulate the winner and are looking forward to many more uploads from the international advertising industry.

The XIPAX AWARD 2010, which is powered by the ADC*E and the Golden Drum Festival, is running now. Everyday creatives upload their best works.

To get an overview of the ads, which are attending to the XIPAX AWARD 2010, click HERE.

Good Luck! We are looking forward to view some incredible ads.

In cooperation with ADC*E, the Art Directors Club of Europe, and the Golden Drum Advertising Festival, XIPAX is initiating the second creative competition worldwide to be operated exclusively online: The XIPAX AWARD 2010.

All ads that were published from 2007 to 2009 and are uploaded to XIPAX.com from 1st January 2010 until 5th April 2010 are eligible for the competition. The XIPAX AWARD 2010 takes place 100% online – from the submission to the judging and the announcement of the winners. The participation is for free.

The XIPAX users will shortlist the top 10 ads via online voting. The winners will then be judged by a qualified panel of leading creative professionals: the board members of ADC*Europe from 18 countries.

The winner of the XIPAX AWARD wins one FREE PARTICIPATION for the whole week of the Golden Drum Advertising Festival 2010 and two tickets for one day at the Festival including the entrance to the award ceremony.

For more information, visit www.xipax.com/xipax-award